7 Tips To Help Run Your Asphalt Business

Seven tips to help run your asphalt business

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Bridget Houlihan


Jan 21, 2021

If you want to strike out on your own, owning an asphalt business is a great choice. You can make great money while also creating something that will last for years to come. While it is definitely a good business option, once you’ve started, you can’t expect the money to start pouring in as soon as you launch. Even if it does, you also can’t expect your growth to just continue on in perpetuity.

Is this your first time venturing into the small business loan frontier? Obtaining small business loans is just one of the first steps to launching your business. Proper financial planning, however, is critical to your success.

Strong strategies are needed to help run and grow your business over time. It’s one thing to make a splash, it’s quite another to have continuous growth over time that helps you build your wealth and hire more people. Here are seven tips to help run your asphalt business. 

Have a Plan

Every successful business starts with a plan. You need to be able to project where you want to be over time and have a strategy for how to get there. This includes how much you will invest upon launch and what parameters have to be met before you start considering upscaling. You will need to plan out all of your expenses and possible revenues, as well as how you will run your day-to-day operations. This will guide you forward by giving you goals to achieve as you build your business. 

Be a Leader

It’s not enough to sign checks. If you want your business to be successful, then you will need to learn the ins and outs of the industry. You will also have to have management skills. You can learn all these things in a variety of ways. For one, you can look up on youtube or google articles about the industry. You can also take courses and emulate your favorite mentors. The most challenging part of owning a business is managing people. Everyone is different, and everyone has different values and motivations. You need to understand everyone and help them be their best. Only then can your business truly thrive. 

Use Search Engine Optimization

Asphalt services are not something you can ship across the country or around the world. It is a local business that is requested by people who live and own businesses nearby. Therefore, if you want to get traffic to your website, you want to show up for the searches that people in your area will be using. For example, if they live in that city, someone will search for a commercial paving company in Antioch, CA. You will need to use SEO strategies to make sure that your website’s pages have that search term within them while also acting as an authoritative and reputable source for asphalt information. You can use many techniques to optimize your website, and it might be worth hiring an SEO agency to help you get it right. 

Use Social Media to Your Advantage

It is similar to social media. You need to appeal to and connect with people who live in your geographical area. Use targeted ads to show up in the feeds of nearby people and most likely to buy your services. This is a much more cost-effective way of advertising than television or radio. When you post content, always reply to questions in the comments and show gratitude for users’ interest. People want to know that they can trust the service provider they choose when it comes to asphalt. If your social media connects with them as individuals, they are more likely to invest in your services. 


The best advertising is word of mouth. Networking is a great way to gain more prospective clients. Make sure that you have representatives at as many networking events as possible. You can talk to other entrepreneurs, individuals, and decision-makers to get your name out there. If you can land one as a client and do a good job, they will be likelier to tell someone else. Be friendly and trustworthy, and you can snag many more clients. 

Take Pride in the Work

If you are providing asphalt services, you need to understand your job's importance. For a business, your work will make their property look cleaner and more professional, potentially preventing vehicles from getting damaged. For individuals, you are giving their homes a facelift to get it to look cleaner and refreshed. Therefore, your price focus should always be on satisfying your clients. Pay attention to details, and hire people who will help you give excellent workmanship on every job. Yes, marketing will get you clients, but great work will get you to repeat clients, and referrals to other prospects. 

Hire Great People

Your staff is your most important asset. They will be what makes or breaks your business. Having a strong team just makes everything easier. Take your time when hiring. While you may be in a rush to fill positions, you don't want to hire someone just because they happen to be in front of you. Patience will ensure that you get the right people in the right places, making your life easier over time. They need to work well with you and also with the rest of the team to help your business get where you want it to go. 

No matter what kind of business you own, there will be challenges. In the asphalt industry, there is always competition, and within a small geographical business, that can be tough to handle. However, if you play your cards right, you can set yourself apart from that competition and build a profitable and exciting business. Remember these tips to find the success you’ve always dreamed of.

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