The Holiday Season Can Be The Most Profitable Time To Sell Your Home

Sell your home during the holidays.

a home on a snowy evening


Madeline Adamczyk


Jan 21, 2021

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The holidays are usually the most hectic time of the year but don’t be discouraged from trying to sell your house over the holidays. It’s actually one of the most favorable times of the year to sell. A HER, REALTORS® insider tip is that if your home in Ohio is for sale during the holidays, you’re actually in a better position to sell your house faster and for more money. Below are some of the advantages of selling your home during the holiday season.

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Homes for Sale In Ohio

Less Competition

Sell When Others Aren’t

Let’s face it, most people don’t want the hassle of dealing with selling their home over the holidays. It’s a busy time of year and trying to make your house presentable enough for a sale at all times can be a headache. If you can manage though, you won’t face very much competition at all, and therefore, will be more likely to sell your home. Most sellers wait until after the new year or in the springtime to sell their homes. This reduced competition means that you’ll have more buyers checking out your home.

open house signage
Photo Courtesy of

Motivated Buyers

Attract the best people to your home

People who take time out of their crazy holiday schedules to look at your home are the people you want to sell to and are the ones that will be more likely to say “yes” to a sale. They are serious about finding their next home, so if you do sell your home during the holidays, make sure you offer flexible showing times to meet their needs.

realtor going over documents with potential buyers
Photo Courtesy of

Your House Looks Better

Deck your home for the holidays

Tasteful holiday decorations can do wonders and make your home seem more appealing than during any other season. Emotion plays a big role in the home-buying experience, and you can capitalize on this by making your home look cozy and cute for the holidays. Doing this allows potential buyers to think about how they will decorate your home for the holidays if it becomes theirs and that can make or break a sale. Make sure your decorations highlight the best features of your home, but don’t go overboard. If you do this, you will set yourself up for being that much closer to selling your home.

Christmas decorations on mantle
Make your home irresistible!

Your Neighborhood Looks Better

Don’t let that bad neighbor affect your sale

If your house looks better during the holidays, there’s a good chance that everyone else’s house in your neighborhood looks better too. That one neighbor that’s never raked their leaves or has an above-ground pool in their front yard won’t be as distracting to potential buyers during the holidays. Hopefully, the unmaintained yard will be covered in snow and they’ll at least have Christmas lights up. If all else fails, the decorations that other neighbors have up will help to make the neighborhood feel cozier to potential buyers. Leverage everything that you can during the holidays to get your home to sell!

house covered in snow
Perceived neighborhood value increases during this time of year.

People who are Transferring Jobs Need Homes Fast

Cater to potential buyers that are switching jobs

The end of the year is typically when people get notified that they will be moving because of a job transfer. These people need a house, and they need it fast. Because of this, they will be seriously hunting for a new home during the holidays. Sometimes these buyers can’t wait until the spring, which is why listing during the holidays can get your home sold quickly.

Timing can be everything.

End-of-Year Tax Breaks

Everyone likes to save money

Reducing the tax bill could be the reason why serious potential home buyers choose to find a home during the holidays. If the home sale closes before December 31st, buyers can deduct mortgage interest, property taxes, and interest costs of loans.

calculator and pen
Capitalize on savings this holiday season.

Faster Closings

Be done faster

In general, both parties involved have the incentive to rush toward the sale faster than in other seasons. Lenders want to close their books, real estate agents want to receive their commissions, buyers want to move in as quickly as possible, and sellers want to move onto their next home. Since all parties are motivated at this time of year, and there are generally fewer transactions taking place during this time, it will be easier to make sure everything leads to a smooth and fast closing.

man and woman looking at laptops
Everyone's ready to rush to the finish line.

If it’s feasible for you, selling your home during the holidays can provide perks that won’t happen at any other time of the year. Capitalize on motivated buyers, and list your home today.

November 28, 2017
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